Commercial implementation program · 12 months · ES / EN

We introduce Spanish fashion brands into the United States and Canada.

We guide you through your first year with a jointly agreed work plan, fully executed by our team: market analysis, strategy, local agents by territory, and operational coordination to ensure controlled and scalable sales growth.

CHANNELS Multi-brand +
Department Store

EXECUTION Agent network + operational coordination

SENIORITY 20+ years of international experience

Implementation method

A roadmap with commercial and operational control.

COVERAGE Priority
territories

CHANNEL Multi-brand + Department Store

WINDOWS Oct–Jan
Apr–Jul

01 Market study and fit validation
02 Objectives, territories and “rules of the game”
03 Agent sourcing and management by territory
04 Sales activation and operational coordination
05 Payments, issue management and traceability
06 Reporting and seasonal planning

How we do it

We turn market entry into a controlled process: research, strategy, commercial activation, and operational coordination (orders, deliveries, and payments).

Market study and fit validation

We assess market viability and define the most effective entry route.

Objectives and territories

We set realistic goals with you, prioritizing the initial areas for market penetration.

Rules of the game

We define a clear framework of steps and requirements to be addressed before entering the market.

Agents

We source and evaluate sales agents, validate their onboarding with you, and manage their day-to-day operations.

Activation & coordination

We activate sales and coordinate orders, shipments from Spain, retail deliveries, and the follow-up of payments and incidents.

Reporting and season planning

Throughout the season, we provide regular reports that allow us to adjust and make decisions when needed. Based on this, we close the season and agree on the plan for the next one.

Go-To-Market 12

We lead and manage your brand’s commercial launch in the United States and Canada during the first year.

GO TO SECTION

Service

We manage the full market entry process: strategy, territory-based agents, and execution coordination with your team.

Market Research

Real fit and potential: territories, entry channels, and commercial strategy. Starting point of the work plan.

Agent Recruitment & Management

We build and coordinate the sales agent network. We present candidates by territory, validate them with you, and manage their day-to-day operations.

Pricing & Margins

Pricing sheet and terms (minimums, selling windows, lead times, payments, etc.) aligned with competitors and objectives. Adjusted after the first results.

Back Office – Collections

Full payment cycle management: invoicing and due dates, reconciliation, claims/returns, and a single unified view of orders and payments.

Logistics

We coordinate origin preparation, documentation, and tracking through to retail delivery in the North American market.

Reports & Planning

Reporting periódico para analizar avances y decidir. Cierre de temporada y plan siguiente ajustando cobertura, objetivos y operaciones.

We work across the following segments

Select your category and we'll show you our approach: channel strategy, focus areas, and critical checkpoints.

Segment

Women's Fashion

Market entry strategy with territorial focus, positioning, and agent selection aligned to channel requirements.

Target Channel

Multi-brand boutiques + department stores

What We Validate

Brand fit, retail pricing by category, buying windows, and key requirements (labeling/tariffs).

Territorial Focus

Price Benchmarking

Agents by Region

Frequently Asked Questions

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What does the market study provide?

It provides a clear diagnosis of brand fit and viability in the U.S./Canada and defines the market entry strategy: priority territories, channel (multi-brand and department store), positioning and price range by category, agent profile that complements their portfolio, priorities by buying window, and critical checkpoints to verify (e.g., labeling and tariffs by product and destination). With this foundation, we align objectives and activate the next steps of the plan.

Can we start at any time of the year?

The market study can be conducted at any time. Agent recruitment is concentrated during industry windows (October – January and April – July, depending on the geographic area within the market); from these dates, the commercial, logistics, and back office processes begin.

When do we recruit and validate agents?

During industry windows (October – January / April – July). We present candidates by territory and validate additions with you.

How do we manage the relationship with agents?

We act as an extension of your export department.

What channels do we consider?

We work with multi-brand boutiques and department stores.

Do you advise on currency and tariffs?

Yes. We define the currency framework (pricing, hedging) and provide guidance on applicable tariffs/taxes by product.

Do you support labeling and export documentation?

Yes. We review labeling/composition/country of origin requirements, etc.

What do we learn from competitor and category price analysis?

We use benchmarks by garment category to position retail pricing and build the value argument (fabrics, craftsmanship, design), adjusting where necessary.

Do you integrate with our ERP or information system?

We adapt to the client's system. If needed, we organize the information flow using Office tools to ensure traceability between agent, customers, and brand.

Do you coordinate logistics and payments?

Yes, we coordinate shipment preparation from Spain to last-mile delivery at retail. Yes, we centralize and manage collections from each customer.

Do you work with territory exclusivity?

Yes, goals and reviews are established for each territory-agent on an exclusive and individual basis.

What do we need to have ready before starting?

Wholesale pricing and European retail prices, basic terms, updated sales materials, and availability for regular meetings. We'll review everything needed together from the start, both for conducting the market study and for launching brand commercialization.

What common mistakes do we help you avoid?

Launching without validating brand fit, trying to cover the U.S./Canada without territorial focus, selecting agents without goals or reviewing their current brand portfolio, setting prices and terms disconnected from the channel and consumer, operating without order and payment traceability. Entering the market without knowing the rules of the game (buying windows, labeling, customs documentation, payment methods, etc.).

What languages do we work in?

Spanish and English.

What is our geographic scope?

United States and Canada.

What is the project duration?

We work on a 12-month cycle and review at season close to define the next plan.

About us

We support Spanish fashion manufacturers and brands in their expansion into the U.S. and Canada, combining commercial execution (territory-based agents) with operational coordination (orders, deliveries, and payments).

Who we are

Team based in Spain with a presence in Los Angeles (California).

How we work

Research → strategy → objectives/territories → activation → monitoring → closing and next plan.

Experience

Over 20 years of experience in international business development. 15 dedicated to introducing Spanish brands into the U.S. and Canada. 30+ brands, 50+ agents across key commercial regions of the country.

What defines us

Rigor, transparency, and a results-driven focus.

Contact

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