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Commercial implementation

Go-to-Work-12

We manage your brand's Go-To-Market
strategy in the United States and Canada

For 12 months, we lead and manage your commercial entry into the United States and Canada. We begin with market research to define territories and channels, build the right network of agents, and coordinate sales operations to ensure a controlled and traceable sales process.

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SCOPE Strategy · Sales · Collections · Logistics
ROLE Outsourced Export Area Manager
MERCADO EE. UU. + Canadá

The Go-To-Market service 12

We lead and manage the commercial launch of your brand in the United States and Canada during the first year.

GO TO SECTION

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01

Service

We start with a market analysis to determine where and how to enter, activate the appropriate network of representatives by territory, and coordinate execution with your team so that sales progress in an organized and efficient manner. Our goal: to open both markets, consolidate the commercial process, and leave the situation ready to scale the business within these markets.

02

Market Research

We analyze the fit and commercial potential of your brand. We identify the most suitable territories, entry channel, and commercial strategy. This study can be conducted at any time of the year and serves as the starting point for the work plan.

03

Agent Recruitment & Management

We build and coordinate your network of representatives in the United States and Canada. We search, evaluate, and present candidates by territory, validate additions with you, and act as the day-to-day operational liaison—becoming the brand’s export area manager.

04

Pricing & Margins

We define prices and terms consistent with the channel and market entry strategy. We prepare the rate sheet and conditions (minimum orders, sales window, commercial terms, deadlines, payment methods, etc.) based on the competition and jointly defined objectives. We validate the proposal with agents and make necessary adjustments after the initial results.

05

Back Office – Collections

We manage the collection cycle from start to finish. We monitor invoices and due dates, reconcile payments, and handle claims and returns with the designated contacts. We maintain a single, up-to-date status of orders and collections, thus avoiding delivery blockages.

06

Logistics

We ensure that what is sold gets delivered to its destination. We act as the liaison between the logistics center, our client, and the retailer, coordinating preparation at origin, documentation, and tracking through to delivery at the final North American customer.

07

Reports & Planning

We turn results into planning. We prepare periodic reports that allow us to analyze progress and make decisions. With this foundation, we close the season and agree on the necessary actions for the next one, adjusting coverage, objectives, and operations based on the results obtained.

What you get at the end of the first year

Tangible outcome: markets opened, commercial process consolidated, and structure ready to scale.

Validated territories and channel

Defined entry with focus: where to compete, with whom, and under what conditions.

Operational network of representatives

Agents onboarded by territory, with ongoing communication and follow-up.

Adjusted rates and terms

Pricing aligned with market, channel, and objectives, iterated with real data.

Collection cycle under control

Single status of orders and collections to avoid friction and delivery blockages.

Integrated logistics operations

Coordination and traceability through to the final North American customer.

Next plan based on real data

Reporting and decisions: coverage, objectives, and adjustments for the next season.

Frequently Asked Questions

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What does the market research provide?
It provides a clear diagnosis of the brand's fit and viability in the USA/Canada and defines the market entry strategy: priority territories, channel (multi-brand and department store), positioning and price range by category, agent profile that complements their portfolio, priorities by sales window, and critical points to verify (e.g., labeling and tariffs according to product and destination). With this foundation, we align objectives and activate the next steps of the plan.
Can we start at any time of the year?
The market research can be conducted at any time. Agent recruitment is concentrated during the industry windows (October – January and April – July, depending on the geographic area within the market); from these dates, the commercial, logistics, and back office processes begin.
When do we recruit and validate agents?
During the industry windows (October – January / April – July). We present candidates by territory and validate additions with you.
How do we manage the relationship with agents?
We act as an extension of your export department.
What channels do we consider?
We work with multi-brand and department store channels.
Do we advise on currency and tariffs?
Yes. We define the currency framework (rates, hedging) and provide guidance on applicable tariffs/taxes by product.
Do we support labeling and export documentation?
Yes. We review labeling/composition/country of origin requirements, etc.
What do we learn from competitive analysis and pricing by category?
We use benchmarks by garment category to position retail prices and argue value (fabrics, manufacturing, design), adjusting where necessary.
Do we integrate with your ERP or information system?
We adapt to the client's system. If necessary, we organize the information flow using Office to ensure traceability between agent, clients, and brand.
Do we coordinate logistics and collections?
Yes, we coordinate shipment preparation from Spain through to last-mile delivery at retail. Yes, we centralize and manage collections from each client.
Do we work with territory exclusivity?
Yes, objectives and reviews are established for each territory-agent on an exclusive and individual basis.
What do we need to have ready before starting?
European wholesale and retail prices, basic terms, updated commercial materials, and availability for regular meetings. We will jointly review everything needed from the start, both to conduct the market research and to begin commercializing the brand.
What common mistakes do we avoid?
Launching without validating the brand's fit, trying to cover the USA/Canada without territorial focus, selecting agents without objectives or review of their current brand portfolio, setting prices and terms unrelated to the channel and consumer, operating without order and collection traceability. Entering the market without knowing the rules of the game (windows, labeling, customs documentation, payment methods, etc.).
What languages do we work in?
Spanish and English.
What is our geographic scope?
United States and Canada.
What is the project duration?
We work with a 12-month cycle and review at season close to define the next plan.

Contact

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You can also reach us by email or schedule a 30-minute video call.

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What happens next

  • Initial fit validation.
  • If it makes sense, a 30-minute video call.
  • We define objectives, territories, and a roadmap.

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